Your House Isn’t a Museum—It’s a Product. Start Treating It Like One.

Vinnie Arriaga

Home sellers: Your personal decor is costing you money. The moment you decide to sell, your house stops being a home and becomes a product. Buyers need to imagine their life in your space - not navigate through yours. From fair housing risks to emotional buyer connections, here's why depersonalizing leads to faster sales and higher offers.